Privacy Policy
Last Updated: 2026
Finlayson Wise ("we," "us," "our," or "Company") operates finlaysonwise.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, which focuses on reviewing and recommending top 10 betting apps in the UK.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
1. Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit contact forms, sign up for newsletters, or make enquiries, we may collect your name, email address, phone number, and other details you provide.
- IP Address: We automatically collect your Internet Protocol (IP) address to understand your geographic location and device information.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience. See our Cookie Policy section below.
- Usage Data: We collect information about how you interact with our Website, including pages visited, time spent, clicks, and referral sources.
- Device Information: We may collect device type, browser type, operating system, and other technical data.
2. How We Use Information
We use the information we collect for the following purposes:
- Analytics: To analyse user behaviour, understand engagement patterns, and measure Website performance.
- Affiliate Tracking: To track clicks, referrals, and conversions when you access third-party betting and casino operators through our Website. This data is shared with affiliate partners to process commissions.
- Site Improvement: To enhance user experience, fix technical issues, and develop new features and content.
- Communications: To respond to inquiries and send newsletters or promotional content (with your consent).
- Compliance: To comply with legal obligations and enforce our terms of service.
3. Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Website functionality and security.
- Analytical Cookies: Used to understand how visitors use the Website (e.g., Google Analytics).
- Affiliate/Marketing Cookies: Track referrals and clicks to affiliated betting and casino operators.
- Targeting Cookies: Personalise content and advertising based on your interests.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking certain cookies may affect Website functionality.
For more information on managing cookies, visit www.allaboutcookies.org.
4. Third-Party Links
Our Website contains links to third-party betting applications, casinos, and affiliate partners. We are not responsible for the privacy practices, data collection, or content of these external sites. Each operator maintains its own privacy policy, and we encourage you to review their policies before providing personal information or engaging with their services.
Your use of third-party sites is governed by their terms and privacy policies, not ours.
5. Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request limitations on how we use your data.
- Right to Data Portability: Receive your data in a structured, commonly used format.
- Right to Object: Object to processing for direct marketing or profiling purposes.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, contact us at the details below.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Typically:
- Contact information is retained for up to 3 years from your last interaction.
- Analytical and cookie data are retained for up to 24 months.
- Affiliate tracking data is retained in accordance with affiliate partner requirements and applicable law.
You may request deletion of your data at any time, subject to legal retention obligations.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:
Email: [email protected]
Website: finlaysonwise.co.uk
We aim to respond to all privacy requests within 30 days.
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by updating the "Last Updated" date on this page.